Users will soon have a updated setting that enables them to cut down on the amount of AI-made videos appearing in their feeds. This step comes as the company disclosed that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a surge in content created by AI, driven by new AI video creators.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A considerable share of this content is considered “AI slop”, a label for inferior, bulk-generated content that is often illogical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we aim to provide users the power to see more or less of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
TikTok announced that there are presently over a billion videos on its app labeled as AI-generated. Overall, more than 100 m videos are uploaded to the service each day, making clips made by AI a relatively small part of its total content library.
User Control Features
Members will be capable of reduce or increase the volume of AI-generated videos they watch by opening the “manage topic” feature in the application and selecting AI-made media. Further subjects that are already be modified under the setting cover news, clothing, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate users to label lifelike AI-made content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any believable AI video that is unmarked can be deleted under its community policies.
Furthermore, the service will now attach an artificially created watermark to content created with its own AI tools, or identified by an cross-platform project for recognizing artificial media. This action is intended to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally launching a two million dollar awareness program for professionals and groups to develop learning resources about responsible artificial intelligence. This project will assist educational bodies focused on training programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, during controversy over plans to make redundant a large number of review team members in the UK. It is planning to reduce hundreds of positions in its user protection division in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content before it is viewed by staff. The company reported a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to the use of its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
